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Social media as a marketing tool research paper pdf

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The purpose of the study is to investigate the use of social media as a new investigative tool in marketing research. The paper's approach is an analysis of the existing social marketing literature and industry practice in marketing analysis. The market research profession has been affected by developments in social media. First, some of the traditional research methods suffer from changes in consumer communication patterns.
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SOCIAL MEDIA: A TOOL FOR TOURISM MARKETING

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EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL: AN EMPIRICAL STUDY | Abu Bashar - premiopoesiadiliegro.info

This has affected accessibility to potential clients. More people access news, fashion and trends on handheld devices. Most of this information is found in social media websites like Facebook, twitter and blogs. This will be a research project exploring the question: Could the use of social media marketing increase company presence in the market? Specific questions that will be addressed in the study are:.
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Impact of social media marketing

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Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: Hays and S.
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