The Department of Counseling approves five approaches or designs within qualitative methodology. Each of these designs uses its own kind of data sources. Table 1 outlines the main primary and secondary sources of data in each design. Primary: participant observation, field notes, unstructured or structured interviews sometimes audiotaped or videotaped. Secondary: documents, records, photographs, videotapes, maps, genograms, sociograms, focus groups.
Statistics - Data collection - Case Study Method
Qualitative case study data analysis: an example from practice
Case study research is a qualitative research method that is used to examine contemporary real-life situations and apply the findings of the case to the problem under study. Case studies involve a detailed contextual analysis of a limited number of events or conditions and their relationships. It provides the basis for the application of ideas and extension of methods. It helps a researcher to understand a complex issue or object and add strength to what is already known through previous research. In order to ensure objectivity and clarity, a researcher should adopt a methodical approach to case studies research.
Data Collection Methods: Qualitative vs Quantitative Research
The research design includes the conceptual framework of the research process which involves the data collection process and the sampling techniques employed for the conduct of the research. It is the blueprint of the procedure which contains the tools employed for data collection process and data analysis. The research design encompasses the kind of research strategy employed for the conduct of research upon which the data collection methods and the sample size and techniques are based. The research design in this particular dissertation involves the use of case study research strategy where the data is collected from the participants belonging to Sainsbury which includes the customers, employees and the managers of Sainsbury. The data is collected using semi-structured interviews.
The interviewer can pursue in-depth information around a topic, Interviews may be useful as follow-up to certain respondents to questionnaires, e. A skilled interviewer can follow up on vibes they are getting off the interviewee through their thoughts, feelings and ideas behind the responses given, this is something quantitative methods such as questionnaires cannot provide. The study adopts a qualitative research method in its design.