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Gillette indonesia harvard case study

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Executive Summary : Traditionally, Gillette relied on extensive research and development to create a single product for global distribution. The product was supported by a marketing premise that it would be equally valuable to customers globally. But Gillette set aside its global strategy in India and grew its market share dramatically. This case study looks at how Gillette innovated by tailoring advertising and inventing a new product development process to reflect local shaving habits. Although Gillette entered the Indian market in and launched its newest triple-blade system, Mach3 in , sales were flat for a long time.
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The Intelligence to Shape a Changed World.

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Bloomberg Industry Group

Also, Gillette concentrated on a target population a target population of urban men in the middle group bracket. The wholesalers and distributors had poor facilities and traditional, less effective goods handling methods. The major decision issues are: 1. How to compete with brands like Tiger and Tara 2.
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Word list 01

The country manager of Gillette Indonesia is reviewing his marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study.
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Executive summary 3 2. Situation analysis 4 2. Market summary 4 2. Market demographics 4 2. Market needs 5 2.
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  1. [MEMRES-18]❿❽
    Rebel S.17.05.2021

    It was done as per the guidelines provided by my professor and he was really very impressed with that.

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