What's a small business to make of Facebook, Google, and HopStop offering up ad space free of charge? The company says the move allows small entrepreneurs test the waters of social media advertising—and simultaneously helps Facebook usher in a new wave of loyal advertisers it hopes will stick around for the long haul. But the world's largest social networking site isn't the only one hitting the "like" button for small businesses. Entrepreneurs have been finding a friendly welcome mat on the Internet lately as sites try to court local ads to run along search results, while also cementing relationships that could be the key to their financial future. This month, transit-direction site HopStop is announcing a similar free-ad program.
7 Killer Tips for More Effective Real Estate Facebook Ads | WordStream
Times have changed. Digitization of front, middle, and back office processes, plus an explosion of fintech experimentation around the world, have turned the payments function into a competitive weapon rather than a cost center. In parallel, the rise of contextual or embedded finance mean that payments innovation is changing the operating models for banks and the industries they serve. We discuss how the center of transformation in banking is focused on payments and how legacy financial institutions can keep pace with a new generation of providers. Despite increased investment in digital initiatives, financial institutions continue to be concerned that they are falling behind with digital transformation efforts that are needed to build real, long-term competitive advantages. Enabling digital engagement is not enough.
7 Killer Tips for More Effective Real Estate Facebook Ads
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Intuitive Interface — The design of the interface should be both clean and intuitive. Keep each screen simple, and make buttons, numbers and text large. Visualize Information — Banking is boring, with lots of numbers and text.