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Apple competitive advantage case study

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Apple Inc. Apple has built its business by selling and manufacturing computer hardware and software, but experienced significant growth and success by entering consumer electronics market with iPod, iPad and iPhone products. The company designs, manufactures and markets smartphones, tablets, personal computers, wearables and accessories, and offers many related services including financial services. In addition to the consumer electronics and computer hardware products, Apple is offering many services to its customers, including:. Services generated Apple operates and sells its products in over countries, but the U.
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SWOT analysis of Apple (5 Key Strengths in 2020)

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Apple Case - Competitive Advantage - Words | Bartleby

To have a competitive advantage a company should have a right strategy, consequently to have distinctive competences and as a result to have good resources and capabilities, Inch bring high profitability to the company. In our case the competitive advantages of Apple is differentiation and innovation, high quality, great customer responsiveness, high level of marketing and having strong sales department. By recruiting Steve Jobs Apple did its first steps. They have done a good research and according to the results offered their production. By having good marketing and sales and good customer responsiveness Apple gained loyal customers.
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Apple’sMajor Competitive Advantages

Please join StudyMode to read the full document. This senior living facility has several areas of service provider to the seniors in this community. This is one of the competitive advantage and resource for independent facility in Columbia. There is more service that Sunrise Senor living provide for their clients, and the family know they are care for and loved.
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Apple strategy is based on differentiation. In fact, Apple ambition is to be unique on computer and new technologies market. That is the reason why Apple differentiates its products but also its stores and its services.
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