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Case study lemons and lemonade

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Lemonade reinvents the insurance industry with machine learning

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The Lemonade Lemon - Eat Like No One Else

We classify Operating Expenses differently from Cost of Sales, because we cannot link Operating Expenses directly to product or service creation. Depreciation, taking into account the wear and tear on some long term assets, such as machinery, tools and furniture, is also deducted from gross profit. The cost of the asset is Depreciated or Amortized spread over the estimated useable life of the asset. We expense a fraction of the original cost of all assets during the period. There are three types of budget: operation operating , capital, and cash budget.
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Lemonade Stand Business Case Example

In the Global Consumer Insurance Survey , accountancy firm EY found that consumers ranked insurance companies below banks, car manufacturers and supermarkets for trustworthiness. Up there with parking attendants and estate agents, insurance brokers are one of those professions that we love to hate. Creating a new insurance policy is hardly inspiring. But as I explore in my article on transparency in the insurance industry , several start-ups are introducing new models that promise to make insurance fairer and more transparent. One such start-up is Lemonade.
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Lemonade has redesigned insurance by harnessing the power of behavioral economics and the essence of the sharing economy. Its peer-to-peer model is designed to be far easier for consumers, cost less, and replace the many conflicts of interest that currently plague the industry. While the traditional insurance model has inherently misaligned incentives between insurers and consumers because denying claims increases profits, Lemonade removes this by taking a fixed percentage of the premium, meaning it has no incentive to reject claims or make life difficult for its customers. Given its entirely new approach, not surprisingly, Lemonade faced issues with insurance regulators in a number of states.
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