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Ferrari case study solution

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Wayne Ferrari has bridged the gap between being an independent entrepreneur and a "professional manager. Ferrari received support from the PE firm in negotiating and financing acquisitions but faced the challenging task of integrating them into the core business. Getting all the operations on a common IT platform proves more challenging than he expected. Developing an organization that supports a new strategy of application support for their customer base requires a change in culture and an evolving leadership challenge for the business. The most immediate challenge is to implement a "pricing" model to be used with all customers that takes into consideration a variety of customer specific characteristics to set optimal pricing for quotations. On "go live" day, the sales force "is up in arms" requesting that their "special customer deals" be sheltered from this new system.
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FERRARI: THE 2015 IPO Case Solution & Answer

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Ferrari The Initial Public Offering Case Study Solution and Analysis of Harvard Case Studies

A high end car should allow passengers to drive in style from the climate control to seat material and driving car handles, everything should be made in quality and style. The design of the car should also be well thought. Business and high income people will want cars which fit the idea of sophistication and elegance. Luxury cars brands have to give their customers a reason to brag.
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Wayne Ferrari: iAutomation at a Crossroads Case Study Analysis & Solution

Ferrari is an automobile company that has relied on its iconic brand, global access to growing wealth, premium pricing with minimal costs strategy to create value. Given Ferraris past success we analyzed this move to see if going public would benefit the company, or if there were other motives. We also did our own valuation analysis to find out what Ferrari was truly worth.
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The cost of capital we have taken was 5 percent. After assuming the cost of capital of 5 percent, we have considered the perpetuity growth model in which we have assumed that the cash flow will be growing with the constant growth rate of around 2 percent. However, it might be difficult to use this model, but it is crucial to determine the growth rate by which the cash flows will grow or is expected to grow. The enterprise value of the Ferrari Company is 9, million dollars.
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