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Case study focus group

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Published on May 8, by Shona McCombes. Revised on June 19, A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.
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Background: Online social media offer great potential for research participant recruitment and data collection. We conducted synchronous real-time online focus groups OFGs through Facebook with the target population of young adult substance users to inform development of Facebook health behavior change interventions. In this paper we report methods and lessons learned for future studies. Methods: In the context of two research studies participants were recruited through Facebook and assigned to one of five minute private Facebook OFGs.
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Focus groups resemble qualitative interviews in that a researcher may prepare an interview guide in advance and interact with participants by asking them questions. But anyone who has conducted both one-on-one interviews and focus groups knows that each is unique. In an interview, usually one member the research participant is most active while the other the researcher plays the role of listener, conversation guider, and question asker. Krueger, R. Focus groups: A practical guide for applied research 3rd ed.
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