Please join StudyMode to read the full document. Honda unlike many other automotive companies does not focus only on selling vehicles. It is the largest producer of the engines and motorcycles as well. Therefore, the company is not as susceptible as its competitors are to market cycles or technology disruptions. The business relies on these investments to achieve competitive advantage through various technologies, such as improved vehicle painting process, new hydrogen and hybrid engines or new welding technologies. In , the company owned 42, patents and had pending applications for 29, more patents.
Honda Motor Company, Ltd.
Honda(a) – HBR Case Study (1) | Honda | Motorcycle
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Honda Motors Case Study
Honda Canada was coping with a communications and supply chain crisis after a triple disaster - an earthquake followed by a tsunami and a nuclear meltdown - that hit Japan in March Honda's worldwide supply chain was characterized by a just-in-time, single-source approach, wherein the supplier for each component provided the best quality at the lowest price. The approach normally ensured economies of scale but now, in an abnormal time, Honda's supply chain was vulnerable. In the short term, Honda Canada had to manage the chaos through effective communication with its stakeholders.
While there is a wide assortment of vehicles that run on hybrid power sources today, cars enjoy the most popularity among consumers. With elegant brands, such as Toyota Prius making great headway in hybrid technology and many other companies following suit, these hybrid machines are here to stay. Some of the top hybrid automobiles in the market today use plug-in electric technology. The owner gets to charge the car battery by plugging it into an electric outlet. This allows for an even greater output of electrical power, leading to greater preservation of gasoline for the drive.