The Master of Professional Studies in Digital Media offers a hands-on, collaborative way to explore core creative concepts and innovative ideas in diverse areas of the digital media world. The program provides a solid preparation in the three core digital media knowledge areas: design thinking, technical competency, and creative expression. Please note, the Master of Professional Studies in Digital Media program is available only for domestic students who have a background in visual communications, web creation, and programming foundations. If you are an international student or a domestic student without this prior experience, you are eligible to apply to the Master of Professional Studies in Digital Media Connect program.
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Social media marketing - Wikipedia
Go to Facebook. By studying this programme, you will gain the strategic, digital and entrepreneurial skills for the job markets of today and tomorrow. Based on a strong cooperation between practice partners and our world-class faculty, you will acquire competencies in core areas like strategy, complex problem solving and decision making. Also, you will focus on two fields, which we believe are crucial for being competitive in the future: Digital literacy and the ability to code as well an in depths understanding of the Chinese market. Studying in the European entrepreneurial powerhouses Berlin and Paris, you will gain comprehensive theoretical and practical insights, which will equip you for a career in the world of strategy, consulting and digital business creation. The requirements of the job market are changing quickly.
Building a brand strategy: Essentials for long-term success
Two months after completing the Strategic Marketing MSc, I was offered a Marketing Executive role in a company that manufactures British vitamin supplements. And now, after seven months in the company, I have been promoted to a Marketing Manager. I had to design a three-year Marketing Strategy for the brand; this is the reason why the Marketing Consultancy Project as well as the Marketing Communication modules were really useful and helped me to define the best option for the brand.
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